The incumbent is responsible for supporting strategic planning, business performance tracking, and customer segment analysis for the Home Internet (ISP) business. This role plays a key role in driving subscriber growth, improving revenue performance, and enhancing customer value by leveraging data insights, market trends, and segment-focused strategies.

This position is also responsible for managing ISP customer segmentation, analyzing user behavior, and working with cross-functional teams to recommend tailored propositions and campaigns for different customer groups. The role ensures that commercial actions are well-informed, data-driven, and aligned with the ISP business goals.

1. Business Planning & Performance Tracking

• Monitor and analyze key performance indicators (KPIs) such as subscriber growth, churn rate, usage behavior, and ARPU.
• Support in the development of periodic business reports, dashboards, and performance reviews.
• Assist in planning and forecasting exercises for sales, revenue, and customer base targets.
• Track the effectiveness of commercial campaigns and operational initiatives across regions.

2. Customer Segment Analysis & Support

• Analyze ISP user data to define segments based on behavior, usage, lifecycle stage, and revenue contribution.
• Identify insights on customer needs, preferences, and trends across different user segments.
• Recommend segment-specific strategies to improve acquisition, engagement, upselling, and retention.
• Work with CRM, marketing, and digital teams to support execution of personalized communication and offers.

3. Market & Competitive Intelligence

• Monitor ISP market trends, competitor activities, and pricing benchmarks to inform planning decisions.
• Identify opportunities to improve value propositions for key customer segments.
• Provide insights to the planning manager and commercial team to support product or campaign development.

4. Cross-Functional Coordination

• Liaise with the product, sales, marketing, and customer care teams to ensure alignment between business performance goals and execution.
• Assist in preparing data and recommendations for internal meetings, performance reviews, and strategic discussions.
• Support digital and IT teams in the integration and use of customer analytics tools and platforms.

5. Reporting & Insights

• Build and maintain weekly and monthly performance dashboards and segment-level reports.
• Conduct ad-hoc deep-dives into performance drivers, user churn, and usage behavior.
• Provide actionable insights and recommendations to improve commercial and operational outcomes.

• Bachelor’s degree in Business, Economics, Data Analytics, or a related field.
• Minimum of 3-5 years of experience in telecom, ISP, internet services, or data-driven commercial roles.
• Experience in performance tracking, planning, or customer segmentation is highly preferred.
• Strong analytical skills and proficiency in Excel, Power BI, or other data visualization tools.
• Good understanding of ISP services, customer behavior, and revenue drivers.
• Familiarity with CRM tools, customer lifecycle management, and campaign reporting.
• Strong attention to detail and ability to interpret complex data.
• Good communication and presentation skills, including the ability to translate data into business insights.
• Ability to work independently and collaborate with cross-functional teams.
• Proactive, organized, and solution oriented.