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Associate Customer Segment Manager

(Activation Manager)

WING BANK (CAMBODIA ) PLC
Boeng Keng Kang | Phnom Penh
  1 Post
Verified This job has been verified by the company as a real job vacancy. 5 day(s) ago
Recruiter active6 days ago The recruiter at this company was last active reviewing applications.
Phnom Penh
Verified
Recruiter active6 days ago The recruiter at this company was last active reviewing applications.
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Associate Customer Segment Manager

WING BANK (CAMBODIA ) PLC
Phnom Penh
Apply Here

Associate Customer Segment Manager

(Activation Manager)

WING BANK (CAMBODIA ) PLC
Recruiter active6 days ago The recruiter at this company was last active reviewing applications.
Cambodia - Phnom Penh
Verified This job has been verified by the company as a real job vacancy.
Boeng Keng Kang | Phnom Penh
  1 Post
5 day(s) ago
Verified This job has been verified by the company as a real job vacancy.
Recruiter active6 days ago The recruiter at this company was last active reviewing applications.
Apply Here

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Banking/ Insurance/ Microfinance

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

A Great Opportunity for ...

  • Market Research and Analysis: Conduct comprehensive market research and analysis to segment customers based on their needs, preferences, behaviors, and demographics. Use data-driven insights to understand market trends and customer behavior.
  • Customer Persona Development: Develop detailed customer personas and value propositions for each segment. Understand the unique needs and challenges of each segment to inform product development and marketing strategies.
  • Product Development: Work closely with the product team to develop products that meet the specific needs of each customer segment. Ensure that our product offerings are competitive and appealing to our target customers.
  • Marketing Strategy and Execution: Create and execute tailored marketing strategies and campaigns for each customer segment. This includes developing unique messaging and positioning for each segment and choosing the appropriate marketing channels to reach our target customers.
  • Performance Measurement and Optimization: Measure and optimize the performance and satisfaction of each customer segment. Use metrics and KPIs to evaluate the success of our products and marketing efforts, and make necessary adjustments to improve performance.
  • Cross-Functional Collaboration: Collaborate with other teams (such as sales, customer service, and product development) to ensure alignment and consistency of customer experience across all touchpoints. Facilitate communication between teams to ensure a unified approach to customer engagement.

Open To

Male/Female

Job Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in a similar role, preferably in the same industry.
  • Strong analytical skills and experience with customer segmentation and market research.
  • Excellent communication and collaboration skills.
  • Ability to develop and execute effective marketing strategies.

What we can offer

Benefits

Rewards for over performance

Highlights

  • An awesome company
  • Join a winning team
  • You can make a difference

Career Opportunities

  • Opportunities for promotion
  • Possibility for job training
  • Learn new skills and techniques
Apply Here

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Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Banking/ Insurance/ Microfinance

Min Education Level

Bachelor Degree

Job Type

Full Time

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