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1. Sales Strategy & Planning

Develop and implement sales strategies to achieve business targets Set sales goals, KPIs, and performance objectives Identify growth opportunities and market expansion strategies                           

2. Sales Performance Management Monitor daily, weekly, and monthly sales performance Analyze sales data and trends to improve results

Take corrective actions to address performance gaps                     

3. Team Leadership & Development Lead and manage store managers, supervisors, and sales teams Provide coaching, training, and performance management Motivate teams to achieve sales targets and improve productivity                                             

4. Customer Experience Management Ensure high standards of customer service across all stores Develop initiatives to improve customer satisfaction and loyalty Handle major customer issues and feedback

5. Sales Operations Oversight Ensure smooth store operations related to sales activities Monitor product availability and stock management Ensure proper implementation of promotions and campaigns     

6. Collaboration & Coordination Work closely with marketing, merchandising, and procurement teams Align sales strategies with promotional and product plans Support new store openings and expansion activities                   

7. Budget & Profitability Management Manage sales budgets and cost control

Monitor profit margins and operational costs Ensure business profitability and efficiency                                            

 8. Reporting & Analysis Prepare sales reports and performance dashboards

Present insights to senior management Use data to support decision-making and strategy improvements

1. Bachelor’s degree in Business Administration, Marketing, or related field
2. 4–8 years of experience in retail or FMCG sales
3. Proven experience in managing sales teams
4. Strong leadership and decision-making skills
5. Excellent communication and negotiation abilities
6. Strong analytical and business acumen 
7. Sales leadership & strategy
8. Business development mindset
9. Analytical thinking & reporting
10. Communication & negotiation
11. Team management & coaching
12. Customer-focused approach