The role is responsible for developing and executing sales and marketing strategies to drive business growth across the bank's product lines, including loans, deposits, and digital services. The role leads a team to ensure targets are achieved and customer engagement is maximized.

• Develop and implement strategic sales and marketing plans for retail and corporate banking products.
• Lead and manage a sales and marketing team to achieve business targets.
• Drive customer acquisition and retention through effective promotional campaigns and partnerships.
• Analyse market trends, customer behaviour, and competitor activity to adjust strategies accordingly.
• Collaborate with product development and digital banking teams to align offerings with market needs.
• Oversee the development of marketing materials, digital content, and brand positioning.
• Monitor performance metrics (KPIs), prepare regular reports, and present results to senior management.
• Ensure all sales and marketing activities comply with internal policies and regulatory guidelines.

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Minimum 7–10 years of experience in sales and marketing within the banking or financial sector.
• Proven track record in managing campaigns, achieving sales targets, and leading teams.
• Strong understanding of the Cambodian banking market and customer behavior.
• Excellent leadership, communication, and strategic thinking skills.
• Proficiency in digital marketing tools and CRM platforms is a plus.
• Fluent in Chinese and English and Khmer is plus.
• Preference for Chinese, Malaysian and Singaporean nationality