A Good Opportunity for ..
1. POSITION OVERVIEW
The Sales & Marketing Manager is responsible for transforming, leading, and scaling the sales organization of Eurasia International Asset Appraisal Co., Ltd. This role requires:
• Strong personal production (closer)
• Hands-on leadership
• Team rebuilding and expansion
• Performance enforcement
• Lead generation optimization (online + offline)
The current team consists of 1 (low quality) sales staff who require structured training, strict management, and performance improvement.
The Sales & Marketing Manager is fully responsible for turning this team into a high-performing sales unit. And request replacement if needed.
2. REPORTING LINE
• Reports directly to: CEO
• Escalation (if required): Board of Directors (BoD)
• Direct reports: Sales Executives / Sales Agents
• Works closely with: Marketing, CRM, Finance, Project Team
3. CORE SALES TARGETS & ACCOUNTABILITY
A. Personal Sales Target (Non-Negotiable)
• Minimum 2 property sales per month
• Fully completed deals (signed + paid)
B. Team Sales Targets (Mandatory)
Each sales agent must:
• Close minimum 2 property sales per month
Current team:
• 4 sales staff → Expected output: o Minimum 8 sales per month (team baseline)
C. Team Expansion Target
The Sales & Marketing Manager must:
• Recruit and onboard 2–3 additional sales agents
• Timeline: as soon as possible (priority KPI)
Goal:
• Build a scalable, structured, and performance-driven team
D. Pipeline & Conversion Improvement
Current issue:
• High calling volume, low results
Required shift:
• Focus on lead quality + conversion efficiency
Targets:
• Lead → Appointment conversion must increase significantly
• Reduce:
o Wasted calls
o Unqualified leads
4. KEY OBJECTIVES
• Maintain minimum personal sales (2/month)
• Ensure each team member closes 2/month
• Expand team by 2–3 new hires
• Transform team from low-performing → structured performers
• Improve:
o Lead quality
o Conversion rates
• Enforce:
o Daily discipline
o KPI tracking
o Reporting structure
5. CORE RESPONSIBILITIES
A. SALES LEADERSHIP & PERSONAL PRODUCTION
• Close minimum 2 deals per month
• Handle:
o Key clients
o Investors
o Complex negotiations
• Lead from the front in:
o Site visits
o Closings
B. TEAM DEVELOPMENT & PERFORMANCE MANAGEMENT (CRITICAL)
The Sales & Marketing Manager is directly responsible for upgrading the current team.
Current Situation
• 4 junior sales staff
• Low conversion rates
• High activity, low resul
Required Actions
• Train team to:
o Generate better leads o Improve communication
o Close deals
• Guide them in:
o Project knowledge
o Client handling
o Follow-up discipline Performance Enforcement
• Each agent must:
o Close 2 sales/month
• Underperformance must be:
o Identified immediately
o Corrected through coaching
o Escalated if neededts