1. Strategic Marketing Leadership

• Design and implement a comprehensive omnichannel marketing strategy aligned with business objectives for brick-and-mortar, e-commerce, and quick commerce.
• Lead brand positioning and identity development to build a loved, trusted, and differentiated retail brand in Cambodia.
• Serve as the voice of the customer, constantly identifying market trends, consumer insights, and behavioral shifts to guide marketing plans.
• Help introduce new categories for the brick-and-mortar as well as e-commerce and q-commerce channels periodically and help drive up category and market share

2. Brand Building & Awareness

• Develop high-impact ATL/BTL and digital campaigns to drive awareness and footfalls across 2000+ physical stores.
• Spearhead digital-first storytelling, influencer marketing, and community engagement to enhance brand equity online and offline.
• Implement geo-targeted, hyperlocal marketing strategies to resonate with diverse Cambodian demographics.

3. Demand Generation & Customer Acquisition

• Drive end-to-end demand generation campaigns across paid, owned, and earned channels for:

1. E-commerce (web + mobile)
2. Quick-commerce
3. Physical retail (store openings and ongoing traffic)

• Develop media plans, digital funnels, and lifecycle marketing programs to increase customer acquisition and repeat transactions.

4. Loyalty & Rewards Ecosystem Integration

• Help build a customer database for the brick-and-mortar business and link it to the existing Online commerce database and other opco data sources to create a seamless omnichannel shopping experience for the customers
• Create strategies to cross sell / upsell to other OpCo customers and ensure repeat visits and purchases from the brick-and-mortar and Digital Stores
• Work closely with product and tech teams to integrate the blockchain-based rewards platform into the marketing ecosystem.
• Design and execute marketing programs that promote cashback as points to increase CLV (Customer Lifetime Value).
• Develop targeted campaigns that leverage loyalty data to personalize offers and communications.

5. Campaign Management

• Lead the end-to-end lifecycle of campaigns from ideation, planning, and execution to tracking and performance optimization.
• Define KPIs, build dashboards, and implement attribution models to measure marketing ROI across channels.
• Champion the use of marketing automation, A/B testing, CRM, and analytics tools.

6. Joint Promotions & Cross-Functional Collaboration

• Identify and launch co-branded campaigns and joint promotions with ecosystem partners, vendors, and third parties.
• Act as the marketing liaison with other group operating companies, leveraging cross-promotional opportunities to unlock customer synergies and incremental sales.

7. Leadership & Team Building

• Build and lead a high-performing team across brand, digital, loyalty, creative, and retail marketing.
• Develop talent and marketing capabilities through mentorship, training, and structured career paths.

8. Stakeholder Management

• Collaborate with CXOs, merchandising, product, technology, retail ops, and finance to align marketing efforts with business needs.
• Regularly present performance, insights, and strategic plans to board and executive teams.

• MBA in Marketing, Strategy, or a related field.
• 10+ years of progressive experience in marketing, including 5+ years in a leadership role, preferably in omnichannel retail, ecommerce, or FMCG.
• Proven experience in launching and scaling multilocation retail brands, especially in emerging markets.
• Deep expertise in 360° marketing, including digital, retail, influencer, and experiential campaigns.
• Understanding of blockchainbased loyalty systems or advanced CRM and personalization tools.
• Proficiency in campaign analytics, digital marketing, marketing analytics, market research, marketing automation, funnel design, and CRM / Campaign Management platforms
• Experience in crossborder marketing, localization, and multicultural consumer engagement is a plus.
• Knowledge of the Cambodian market or Southeast Asia retail dynamics.
• Handson experience with retail footfall analytics, beacon-based marketing, or quick-commerce platforms.