• Manage marketing campaigns for customers' awareness and acquisition of the Bank's products and services in line with business goals.
• Conduct competitive analysis to shape strategies that boost product awareness and usage.
• Coordinate with branches, business units, and all stakeholders to ensure clear communication and timely, budget-compliant campaign execution.
• Develop campaign messaging that aligns with brand guidelines and marketing standards.
• Manage campaign budgets and resource allocation efficiently.
• Monitor the campaign against business performance and implement improvements as needed.
• Prepare reports and identify strategic growth opportunities.
• Oversee production of campaign materials and manage supplier communications and documentation.
• Lead and execute projects assigned by the Product Marketing Manager.

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• Bachelor's degree, preferably in marketing, business management, or a related field.
• At least 2 to 3 years of experience in sales planning from the financial industry or an advertising agency.
• Familiar with data analysis and market research.
• Ability to work with cross-functional departments and external partners.
• Have good communication skills.
• Proactive in proposing new ideas with the ability to present the concept.
• Proficiency in English (speaking and writing).