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Position Purpose

The Sales Admin Officer is responsible for providing administrative and operational support to assigned regional sales teams while ensuring effective coordination between Head Office and field operations. The role supports sales planning, reporting, commercial documentation, promotional execution, and cross-functional communication to ensure smooth day-to-day business operations and timely decision-making.

Key Responsibilities

1. Regional Sales Coordination

• Act as the primary coordinator between Head Office and assigned regional sales teams.
• Support Regional Commercial Managers (RCMs), Area Sales Managers (ASMs), and Sales Executives with daily operational matters.
• Follow up on outstanding requests, approvals, and commercial actions.
• Ensure effective communication of business updates, policies, and commercial initiatives.

2. Sales Reporting & Business Analysis

• Prepare daily, weekly, and monthly sales reports.
• Consolidate regional sales data and verify report accuracy.
• Monitor sales performance against targets.
• Provide analytical support for management meetings and business reviews.
• Assist management with ad hoc reporting and sales analysis.

3. Sales Administration & Documentation

• Prepare sales correspondence, internal memos, and operational documentation.
• Maintain proper filing of contracts, promotional approvals, pricing documents, and sales records.
• Ensure all commercial documentation complies with company procedures.

4. Promotion & Commercial Execution Support

• Coordinate promotional programs with Trade Marketing and Sales teams.
• Distribute promotion mechanics and implementation guidelines.
• Track promotional execution and regional compliance.
• Consolidate promotional performance reports.

5. Cross-Functional Coordination

• Coordinate with Finance regarding customer claims, rebates, and payment documentation.
• Work closely with Supply Chain on stock availability and product allocation.
• Coordinate with Customer Service and Logistics to resolve operational issues.
• Support Trade Marketing on commercial activities and campaign execution.

6. Meeting & Communication Support

• Organize commercial meetings, conference calls, and monthly business reviews.
• Prepare meeting agendas, presentations, and meeting minutes.
• Coordinate travel arrangements and logistics for regional meetings when required.

• Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
• At least 2 years of relevant experience in Sales Administration, Commercial Operations, or Sales Support.
• Experience in FMCG or a fast-paced commercial environment is preferred.
• Sales administration and documentation management.
• Sales reporting and data analysis.
• Commercial coordination and process management.
• Cross-functional collaboration.
• Advanced Microsoft Office skills, particularly Excel.
• ERP or CRM system knowledge is an advantage.
• Strong sense of ownership and accountability.
• Detail-oriented with high accuracy.
• Excellent organizational and communication skills.
• Ability to prioritize tasks and work under tight deadlines.
• Positive attitude, adaptability, and willingness to learn.
• Strong teamwork and customer service orientation.