1. Influencer Identification & Research

• Research and shortlist relevant influencers across Instagram, YouTube, and other platforms.
• Maintain a database of lifestyle, travel, and automotive influencers.
• Monitor influencer trends and upcoming creators aligned with Vespa’s brand image.

2. Campaign Support & Coordination

• Assist in planning influencer campaigns and collaborations.
• Share creative briefs and guidelines with influencers.
• Coordinate timelines, content submissions, and posting schedules.
• Follow up for content approvals and revisions if needed.

3. Relationship & Community Management

• Build and maintain positive relationships with influencers and content creators.
• Support the planning and execution of influencer meets, rides, and events.
• Help in sending PR packages, invites, and Vespa merchandise to creators.

4. Content Tracking & Reporting

• Monitor live influencer campaigns and ensure timely delivery of content.
• Track campaign metrics: likes, shares, reach, and engagement.
• Assist in preparing post-campaign reports with key insights and learnings.

5. Coordination with Internal Teams

• Liaise with digital, creative, and brand teams for content alignment.
• Ensure brand tone, visuals, and key messages are followed in all influencer content.

Required Skills & Qualifications:

• Graduate in Marketing, Communications, Media, or related field.
• 1–3 years of experience in influencer/KOL marketing or digital marketing.
• Good understanding of social media platforms and influencer trends.
• Strong communication, coordination, and follow-up skills.
• Basic knowledge of Excel/Google Sheets for reporting.

Desirable Qualities:

• Passion for two-wheelers, fashion, or lifestyle content.
• Ability to multitask and manage timelines.
• Experience in a lifestyle or automotive brand is a plus.
• Familiarity with influencer tools or platforms is an advantage.