1. Social Media Oversight

• Manage daily posting and scheduling across key platforms (Facebook, TikTok, IG).
• Review and refine captions, visuals, and short videos for engagement.
• Adapt content to reflect seasonal trends and consumer behavior insights.

2. Paid Campaign Management

• Plan and launch paid ads for new products, promotions, and events.
• Set campaign KPIs and monitor performance (CTR, CPM, conversions).
• A/B test content and adjust strategy based on results.

3. Collaboration & Content Briefing

• Work with design and content teams to develop creative assets.
• Ensure all ad visuals and videos meet platform standards and brand tone.
• Coordinate with Ecommerce team on promotion launches.

4. Analytics & Reporting

• Track weekly/monthly performance of both organic and paid content.
• Summarize insights and recommend next steps to improve ROI.
• Monitor competitor activity and platform algorithm changes.

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience managing paid and organic social media campaigns.
• Proficient in Meta Business Suite, TikTok Ads, and YouTube Ads.
• Strong understanding of digital KPIs and optimization tactics.
• Creative mindset with strong attention to content performance.

• Core KPIs to Monitor:

• Paid ad CTR and CPM
• Engagement rate (likes, shares, comments)
• Social media follower growth
• Campaign reach and video views
• CPA or ROAS (return on ad spend)