1.Strategic Sales Leadership

• Develop and execute national and regional sales strategies.
• Set and monitor weekly, monthly, and annual sales targets.
• Align sales plans with overall business objectives.

2. Distribution & Channel Management

• Oversee distribution networks across general trade, modern trade, and e-commerce.
• Optimize route-to-market strategies and ensure product availability.
• Manage relationships with distributors, wholesalers, and key accounts.

3. Team Management & Development

• Lead, mentor, and motivate sales teams across territories.
• Conduct training programs to enhance team capabilities.
• Set performance KPIs and review team achievements regularly.

4. Sales Operations & Analytics

• Monitor sales performance using dashboards and analytics tools.
• Analyze market trends, consumer behavior, and competitor activities.
• Report on sales performance, opportunities, and risks to senior leadership.

5. Product Launches & Promotions

• Coordinate product launches and promotional campaigns.
• Ensure execution of merchandising and point-of-sale activities.
• Collaborate with marketing and supply chain teams for seamless rollout.

1. Minimum of 8-10 years of progressive experience in sales and distribution management.
2. Strong expertise in strategic Leadership & market Expansion
3. Experienced in Sales Channel & Territory Management

• Managed modern trade, general trade, and e-commerce channels with tailored strategies for each.
• Developed grocer channel strategy to tap into underutilized high-potential outlets

1. Ability to manage and drive sales team for achieving KPI and Career development.